Customer Insights Director

As the Customer Insights Director at PT DataPulse Indonesia, you will lead our mission to transform raw data into actionable strategies that drive customer-centric growth. Based in the vibrant and resource-rich region of Bangka Belitung, you will spearhead our data-driven initiatives to enhance customer experiences and foster long-term relationships. At PT DataPulse Indonesia, we are a dynamic team of data enthusiasts dedicated to leveraging technology and analytics to solve complex business challenges. In this role, you will work closely with cross-functional teams to collect, analyze, and interpret customer data, ensuring that our strategies are grounded in real-world insights.

As a Customer Insights Director, you will be responsible for developing and implementing data-driven marketing campaigns, customer segmentation strategies, and predictive analytics models. You will also collaborate with our sales and product teams to identify customer needs and preferences, driving innovation and growth. This is an exciting opportunity to make a significant impact on our business, with the potential for career advancement and professional development. Join us in Bangka Belitung and be part of a team that is shaping the future of data-driven customer insights.

📋 Tanggung Jawab Pekerjaan

• Lead the development and implementation of data-driven customer insights strategies.
• Analyze customer data to identify trends, patterns, and opportunities for growth.
• Collaborate with cross-functional teams to develop and execute customer-centric marketing campaigns.
• Create and maintain customer segmentation models to enhance targeting and personalization.
• Develop and implement predictive analytics models to forecast customer behavior and preferences.
• Monitor and report on key customer metrics to drive data-informed decision-making.
• Stay up-to-date with industry trends and best practices in customer insights and analytics.
• Mentor and develop the skills of team members to foster a culture of continuous learning and improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Business, Economics, Statistics, Computer Science, or a related field.
• 8-10 years of experience in customer insights, data analytics, or a related field.
• Proficient in data analysis tools such as Python, R, SQL, and Tableau.
• Experience with customer relationship management (CRM) systems and marketing automation tools.
• Strong understanding of statistical methods and machine learning techniques.
• Excellent communication and presentation skills to convey insights to stakeholders.
• Ability to work collaboratively with cross-functional teams.
• Certification in data analytics or customer insights is a plus.

🛠️ Keahlian

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